Artificial Intelligence Archives

Why Paid Search Helps Boost AI Visibility

Our Archive

More News & Blog

Why Paid Search Helps Boost AI Visibility

Five Reasons Why AI Search and Paid Search Fall Under the Same Strategic Umbrella AI search has taken marketers by storm, and many brands are treating it as a content challenge. Marketers are urgently reaching for new articles, new budgets, and entirely new content frameworks. At the same time, much of their existing strategy and […]

Volume Over Authority: Why Scale Can Backfire in Generative Search

You Can Have a Large Team and Still Be Invisible in AI Search. Here’s Why. There is a content revolution rocking the internet today. Many of the biggest brands across categories are getting outranked by smaller competitors in generative search. This isn’t necessarily because the smaller brands are smarter, but it is because larger teams […]

AI Overviews and Getting Cited by Google: A Primer for Brands

The Three Content Changes That Actually Get You into AI Overviews Have you Googled much lately? A shift has happened in search results, and most brands haven’t adjusted their strategy. It’s called AI Overviews, powered by Google’s Gemini models, and it has diminished the importance of SERP rankings. Sure, showing up on page 1 is […]

Google’s Summer Announcements Signal the End of Search-Only Strategies

Omnichannel Integration Is Now a Search Visibility Requirement Google announced a cascade of algorithmic updates at its May I/O event, raising sweeping implications for brand visibility strategy. We’ve seen it coming for some time, and the reality is only getting more and more advanced: search is becoming relegated to one layer in a much larger […]

Healthcare Marketing in the Age of AI

Healthcare Marketers Are Planning Like It’s 2015. AI Patients Are Living in 2026. Healthcare organizations operate on an outdated rhythm: annual plans, quarterly cycles, budgets locked in months ahead of deployment. Meanwhile, patients and physicians are having revolutionary insights about healthcare information through AI conversations. The gap between how healthcare marketing is planned and how […]

ChatGPT Ads Just Became a Serious Acquisition Channel

ChatGPT Has 1 Billion Monthly Users. Your Ads Could Be There Tomorrow. This is hot news: as of just recently. OpenAI is now showing ads directly within ChatGPT conversations. Omnicom Media, Dentsu, and other major agencies are testing the format. This is a major market shift that changes where brands’ high-intent prospects are hanging out. […]

The AI Line Healthcare Marketers Need to Draw

Scaling Healthcare Content Without Sacrificing Accuracy With the AI content revolution at our front door, Healthcare organizations face a major tension. AI promises efficiency gains in content production, analysis, and distribution. At the same time, healthcare audiences demand accuracy and trustworthiness, and will be uncompromising as readers. The solution is not to reject AI as […]

The AI Search Backlash: What Rising DuckDuckGo Traffic Means for Marketers

July 7, 2026
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

DuckDuckGo Traffic Soars Among Users Who Reject AI-First Search As the search marketing world is reeling from Google’s overhaul of SEO in recent years, some users are disenchanted with the results fed to them by AI search results and overviews. In response, the alternative, privacy-focused browser DuckDuckGo seized the moment by doubling down on what […]

Google Reveals its AI Co-Clinician

The AI Co-Clinician is a Bombshell for Healthcare Marketers – Here’s Why Google DeepMind released an AI system in late April designed to participate directly in clinical discussions between patients and providers. The co-clinician analyzes patient data and surfaces treatment options in real-time conversations. While the healthcare industry recognized its launch as a clinical advancement, […]

Digital Marketing Teams Are Missing the PR Shift That Drives AI Citations

June 12, 2026
in Artificial Intelligence, Public Relations
Richard Bergér

The Risks of a Disjointed PR Strategy Digital marketing budgets are allocated to owned content, paid advertising, and search optimization. It is unusual for them to flow toward public relations. That division is a strategic loss at worst, or at least, it is an area for opportunity. AI systems cite third-party sources such as trade […]

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.