A Layered Recipe for Medical Brand Awareness will Ensure Long-Term Value More and more people are aging and in need of medical services – and with them, the healthcare field continues to boom. As the competition rises, how can medical practitioners distinguish themselves and gain the valuable, lasting trust of patients who will keep coming […]

Health care has become a hot topic in the United States due to its role in our society. However, according to a recent report by The Commonwealth Fund, the The United States spends a huge amount of its budget on health compared to other high-income nations yet the country is among the lowest ranked when […]

Affect, an agency that helps organizations with PR and social media specializing in healthcare was able to shortlist the top trends that are emerging this coming year. Have a look… ■ There is a need to take full advantage of social media, while not losing sight of traditional methods of advertising. ■ Content must be customized […]

Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]

Over the past few decades, the business world has experienced a massive shift toward the technological. Healthcare and life-science marketers have kept their distance from making the move. This has happened most often due to perceived issues of liability and risk. The time has come for that to change and the distance these sectors have […]